The Showgirls of Pakistan: Where Comedy, Art, and Vulgarity Converge in Punjabi Theater

Words by Waqas Ahmed Khan

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Characterized by his oversized moustache and turban, the Maharaja was Air India's beloved mascot. In their earlier days, Air India established an in-house art studio and commissioned artists from around the world to depict beautiful posters of the Maharaja in all his mischievous antics and  him adopting different personas in each destination, such as a monk in Rome, a lover boy in Paris, and even a sumo wrestler in Tokyo. The posters put Air India the map as an example of genius marketing in the mid-20th century, earning the company a myriad of advertising awards and a loyal legion of fans. While the Maharaja remains Air India’s mascot to this day, he is most fondly remembered throughout the world for his role in India’s golden age of advertising. (Available as print)

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The Showgirls of Pakistan: Where Comedy, Art, and Vulgarity Converge in Punjabi Theater

A still from the documentary “The Showgirls of Pakistan” directed by Saad Khan and Joey Chirqui.

In entertainment, every culture has its legends—those cherished icons and art forms that have etched their mark on the collective consciousness. Yet, sometimes, these legends emerge not from unanimous acclaim but are uncovered through controversy and misperception. Punjabi stage shows are an enigma that dances at the intersection of comedy, artistry, and vulgarity. Punjabi stage shows are a unique form of entertainment in Pakistan, primarily unfold in theatrical settings such as local auditoriums, community centers, and specially designed stages. These vibrant performances usually take place during the evening hours, often spanning late into the night. The timing is carefully chosen to attract a diverse audience and to ensure that the content aligns with the preferences of the attendees.

The demographics of the Punjabi theatrical audience are as diverse as a patchwork. These performances draw a wide variety of viewers, including men, families, and people from all walks of life. Men make up a sizeable section of the audience, which is frequently attracted by the mix of humor, satire, and adult humor on exhibit.

It often faces criticism for its seemingly offensive humor, coarse language, and stereotypical portrayals. However, beneath this initial façade lies a rich tapestry of multi-dimensional comedies, teeming with entertainment value that transcends the surface-level vulgarity. So, why do Punjabi stage shows fail to secure their place as one of the country's cultural treasures?